PeopleNology Gregory Bodenhamer
How do ideas spread? How do you get all of those people out there to understand and be excited by your idea or product? How can one person communicate with so many others? It is a common problem that has stymied innovators everywhere.
The principle of diffusion
An important metaphor that helps to explain how ideas spread is that of diffusion.
Atomic diffusion
Ideas 'diffuse' through society much like atoms diffuse through the air. When you breathe in, you take in many millions of argon atoms which you then breath out again without change. Those atoms gradually spread out, first in your neighborhood and then across the country. Within about a year, they will have spread to the furthest reaches of the world.
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